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Introducing WellA SHINEFINITY…..the new way to gloss



You’ve heard of GLOSSING but what about GLAZING? This year, the shine-boosting technique is blowing up, and we’re bringing it to you and your clients with the new Shinefinity Zero Lift Glaze. Teaming balanced pH technology with a zero damage hint of a tint, it reveals shine you can feel, giving hair a translucent, almost shimmering character.


Shiny hair is healthy-looking hair, which is why, as winter comes to an end, clients are looking to shed that cold-weather dullness and show off a radiant glow. Shinefinity helps them achieve that by veiling locks in a zero damage, long-lasting colour glaze that’s packed with benefits. These are just some of the reasons you’ll want to get glazing fast…


1. IT’S GENTLE ON YOUR HAIR

Get ready for a lot of ‘zeros’. Shinefinity glazes hair with a zero damage, zero lift, zero ammonia, zero silicone and zero drying alcohols formula that’s kind and gentle. This means you can use it on all hair types, no matter if your hair is fine and fragile or coarse and dry. It’s great news for those who crave colour, but fear split ends and breakage


2. IT FEATURES BALANCED PH TECHNOLOGY

We’ve carefully designed Shinefinity to maintain an optimal acidic level no lower than pH 6.5, as we know when the pH of the colour is lower, it can lead to unpredictable colour results – especially on highly porous hair. The glaze starts off mildly alkaline, so that the cuticles can swell and open slightly to let the colour in, before dropping to an acidic range that ensures zero lift and zero damage.


3. IT’S SUITABLE FOR ALL BASE COLOURS

As well as being suitable for hair in every condition, Shinefinity can be applied to any base colour. It’s not just for virgin hair; you can use it on coloured or pre-lightened locks, too. Giving you an amazing finish.


4. IT ENHANCES THE NATURAL TONE

One of Shinefinity’s most alluring features is its ultra-natural finish. It subtly elevates your hair, while respecting the natural high and low tones you already have. More and more, of our clients are seeking colour that looks and feels believable – not obviously coloured – and this glossy glaze helps us achieve just that (with light-reflective shine added in).



SHINEFINITY SERVICES TO TRY

Three services, three glossy results; discover the different Shinefinity techniques we can offer you from express appointments to colour corrections.

1. THE SHINEFINITY GLAZE The original Shinefinity service is your go-to for a translucent tint that enlivens clients’ colour. Use after a blonding service, as a standalone shade, or on natural hair for a glow like no other.

2. THE SPEED GLAZE When our clients are low on time, go high on shine with a Shinefinity Speed Glaze. Ideal for in-between appointments or to adjust a blonde tone. This tends to give a softer end result.


3. THE CORRECTIVE GLAZE

Colour corrections don’t always have to be a lengthy process. For clients with gentle correcting required, we can use a Shinefinity glaze to moderate unevenness or darken without pre-filling.





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